How CBS Champions League Became the Best Football Show on TV (And It’s Not Even Close)

Ankit Dash
3 min readFeb 1, 2025

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Football TV was dying. Podcasts took over. YouTube became king.

Then CBS Champions League changed everything.

In a world where post-match analysis is usually robotic, forced, and boring, CBS created a show that’s more entertaining than some actual matches.

It’s a football talk show that feels like a pub banter session.

It’s a post-match panel that produces viral moments every single gameweek.

It’s a must-watch even if your team isn’t playing.

How did a traditional TV show become football’s most beloved entertainment product in a podcast-dominated world? Let’s break it down.

Why This Show Wins Where Others Fail

Podcasts Give You Insight. CBS Gives You Entertainment + Chaos.

A good football podcast will break down tactics, discuss form, and analyze transfers.

CBS? It gives you that — but wrapped in pure, unfiltered banter and chemistry you can’t fake.

TV Panels Are Usually Robotic. This Feels Like a Football Family Roast.

Kate Abdo — The big sister who tries to keep the boys in line (but loves stirring the pot).

Thierry Henry — The older brother who watches over the chaos, quietly knowing he’s the best in the room.

Jamie Carragher — The middle child constantly fighting for respect (but getting roasted instead).

Micah Richards — The little brother who laughs until he cries and turns every moment into an internet classic.

Most football shows try to be overly formal and analytical. CBS? It feels like a live football group chat.

🟢 Football Twitter Would Kill for These Moments

Every single episode produces a viral clip. Whether it’s:

Micah Richards wheezing over Beckham’s “sticky stuff.”
Jude getting ambushed with banter with Jamie Carraghar.
The entire panel losing it over Brest.
Carragher’s scouse a bit too much for Rafael Leao.

This isn’t TV trying to be cool. This is TV making the internet come to it.

How CBS Won: The Marketing & Social Media Masterclass

📱 They Make Football Twitter Do Their Marketing

Every episode has viral, meme-worthy moments, and CBS posts clips within minutes.

• They flood Twitter, Youtube, Instagram, and TikTok with the best moments.

Fans share it organically — because who wouldn’t repost Micah gasping for air after a Beckham blunder?

It’s not just analysis — it’s entertainment designed for social media.

🎯 They Speak the Language of Football Fans

Most TV shows still feel like they’re talking at fans. CBS feels like it’s part of the conversation.

They embrace the chaos — nobody tries to force serious discussions if the room isn’t in the mood.

They lean into internet culture — Kate’s roasts of Micah are basically live football Twitter threads.

They don’t take themselves too seriously — which is exactly why players want to be on the show.

🏆 Turning TV into a Podcast-Like Experience

Football discussion is thriving on YouTube and podcasts, so CBS did the smart thing: they made their TV show feel like a live podcast.

• It’s unfiltered and real — every segment feels authentic.

• It’s long-form but engaging — there’s no forced soundbite culture here.

• It’s a hangout, not a debate — nobody is being paid to argue for the sake of drama.

This is why fans keep tuning in, even when their teams aren’t playing.

Why This Show is the Best Thing to Happen to Football Fans

In a world where podcasts and YouTube dominate football conversations, CBS proved that TV can still win — if it’s done right.

They didn’t reinvent football coverage. They just made it human again.

Now, if you’ll excuse me, I need to go watch how Jamie keeps getting Giroud’s name wrong.

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